Whoever said looks do not matter has not tried a website with lousy navigability that will make the most dedicated user leave after a few minutes.
Web designing is part of website development that deals entirely with the way the website looks. A website that does not inspire trust, security and a certain personality will make several users leave, never to return.
There are three sections in small business website design services, though the same can be applied to the bigger businesses as well. These three factors work to complete the look of the website.