Top 9 SEO Tips for Small Business Owners
Most small business owners know that they need to implement a search engine optimization campaign to bring traffic to their websites. However, many are unaware that there are a right way and a wrong way to start and execute a campaign.
The wrong way is to start indiscriminately building backlinks to your site. It is also a mistake to go to Google, search for SEO companies and randomly choose one to manage your campaign.
The right way to start is to spend some time formulating a strategy and learning SEO best practices. With that said, here are nine things that you must do to establish an SEO campaign that delivers measurable results.
1) Identify Your Target Audience and Primary Keyword
Part of having a successful SEO campaign is targeting a primary keyword around which to build your campaign. In order to choose the main keyword, you need to pinpoint a specific audience for your products or services.
Identifying a target market and a primary keyword enables you to organize a coherent and more effective campaign that will lead to traffic and sales.
2) Perform Exhaustive Keyword Research
Performing exhaustive keyword research means two things: making a long list of phrases that contain your main keyword and making a list of keywords that are related but don’t contain your main keyword. The more relevant keywords that are included in your campaign, the more targeted traffic you’re going to bring to your website.
It’s very easy to grow a large list of relevant keywords. Assuming you know your business very well, you should be able to think of many related keywords that searchers may use in looking for the type of products or services that you offer.
3) Optimize Your Internal Linking
A well-optimized internal linking structure is one that has all related pages linked together. Connecting relevant pages to one another ensures that all pages will receive some level of traffic.
This is important if you want your website to be seen as an authority in the eyes of the search engines. The more authoritative your website appears to be, the better your rankings and traffic will be.
4) Establish a Social Media Presence
To establish a strong presence on the internet, small business owners must learn how to best utilize social media networks to market their websites. If you establish a large following on social media sites, and if you create content that visitors feel compelled to share through their social media accounts, you will continually receive a large number of potential customers.
Also, small business owners should look beyond the major social networks like Facebook, Twitter, and Google Plus. Look for niche-specific social sites as well, and always keep your eyes open for the next hottest website so you can jump on board and ride the wave as it grows.
5) Monitor Keywords Regularly
It doesn’t matter how successful your set of keywords may be in bringing you traffic. Search trends will always change, and the keywords that searchers use when looking for your type of products or services might also change slightly.
You always want to target fresh keywords so you can capture as much traffic as you can.
6) Regularly Create Fresh Original Content
There are a couple of reasons why small business owners should regularly update their sites with new original content.
First, Google loves websites that continually pump out fresh original content. This is one of the hundreds of criteria that Google uses to rank websites.
Second, creating new content widens your net so you can capture more potential customers from search engines.
7) Use Google Analytics
The SEO reports in Google Analytics provide important data on where your traffic comes from and what visitors do while on your site. You can use the data to identify good opportunities and to prioritize efforts to increase traffic.
Here is an article that Google has provided about the data contained within the reports and how it can serve you – support.google.com/analytics/bin/answer.py?hl=en&answer=1308626.
8) Learn SEO Best Practices
It doesn’t matter if you will handle all SEO activities or outsource the work – it’s important to take some time to learn about proper search engine optimization. Credible resources like smjweb.com/blog/ are a great place to learn SEO best practices.
9) Outsource with Care
Some SEO companies offer shady link building services that can get your website penalized or possibly banned from Google. If you do choose to outsource SEO, do not select a company until you are well aware of what search engines want and don’t want.
If you take some time to learn solid SEO strategies, you will be better equipped to know what to look for and what questions to ask before hiring a company.