How long does it take to implement an SEO campaign?

There is no set timeframe for implementing an SEO campaign. Identifying keywords and optimizing your website copy can be accomplished fairly quickly, while developing a content marketing and off-page SEO strategy can take a period of several months.

Are pay-per-click (PPC) campaigns worth it?

It depends. PPC gets you immediate traffic and measurable results so you can evaluate your ROI. On the other hand, PPC gets expensive over time and traffic stops when your campaign ends. In general, if you have high margins, hard-to-find...